Being a such a young realtor comes with a great deal of judgement from, not just clients, but other realtors as well. I had another realtor ask if I was crazy for fully committing to real estate right out of college, and in a sense, she was right. I am crazy… Crazy to turn my goals and ambitions into a reality.
The first thing that crosses the mind of many people is ‘my lack of experience in the real estate game in terms of years.’ However, I have much more to offer than ‘my lack of experience.’
Why Choose Me?
To begin with, I’m a millennial with a Master’s Degree in Integrated Marketing Communications, who finished top of my class. Integrated Marketing Communications combines traditional forms of marketing with new age media such as social media and search engine marketing. It’s important to understand that the climate of real estate has vastly shifted in order to keep up with the changing needs of consumers. Relying only on traditional tactics such as word-of-mouth, an agent’s network or sphere of influence, and advertising in newspapers, are not efficient and effective practices in today’s fast paced world of digital technology. The internet and social media has become a gold mine in real estate affairs in reaching clients in any place and at any time.
A study conducted by the National Association of Realtors, showed that social media has become integral to scoring clients and closing deals across the real estate industry. The study found that:
- 47% of realtors acknowledge that social media contributes in generating high quality leads compared to other sources
- 99% of millennials (and 90% of baby boomers) begin their home search online as opposed to in-person referrals
The findings from this study suggest that any clients involved in either the buying, selling or the investing side of real estate need in-depth knowledge on how the internet works, and how you can make it work for you. My services are not just limited to pairing you up with your dream home, or listing your beloved property at the price you desire. My job does not end until my clients are satisfied and I’ve got the knowledge and tools to make sure of that!